Ecommerce marketing for D2C brands that need profit, not just sales
For fashion, jewellery, home décor, wellness and food brands selling online: we fix the store, the tracking and the ads, then grow repeat purchases.
Who we work with: D2C brands in fashion, jewellery, home décor, handicrafts, wellness and food, on Shopify or WooCommerce.
Where growth usually stalls for online brands
The ad dashboard looks good, the bank account doesn't
Return on ad spend ignores returns, discounts and shipping, so growth can lose money.
Many purchases never reach Meta or Google
Browser tracking misses orders, so the ad platforms optimise for the wrong people.
Cash-on-delivery returns eat the margin
Unconfirmed COD orders get refused at the door, and you pay shipping both ways.
The services that matter most for online brands
We start with what your business needs most, and add services only when they pay for themselves.
What this looks like in practice
Server-side tracking that counts every order
Meta Conversions API and GA4 set up so ad platforms learn from real purchases.
COD confirmation before dispatch
An automatic WhatsApp message asks buyers to confirm cash-on-delivery orders before they ship.
A creative test every week
New hooks, formats and offers tested in small budgets, with winners scaled.
Flows that bring buyers back
Abandoned cart, post-purchase, review request and win-back messages by email and WhatsApp.
A profit dashboard
Ad spend, orders, returns and margin in one view, updated daily.
SEO and lead-generation strategy for online brands
The search themes we build pages around, and how we turn that attention into enquiries. Example searches are illustrative; we confirm volumes for your market in the audit.
Search themes we target
- Category searches
- handmade leather bags online · organic skincare for oily skin · block print cotton kurtis
- Product and attribute searches
- size 8 · [material] bedsheet king size · gift hampers under 2000
- Comparison and gifting
- best brands in India · [brand] vs [brand] · Diwali gift ideas for clients
- Brand and review searches
- [brand] reviews · [brand] discount code · is [brand] genuine
How we capture the lead
- Product feeds that sell Clean Google Merchant Center and Meta catalogue feeds powering Shopping, Performance Max and Advantage+ campaigns.
- Cart and browse recovery WhatsApp and email reminders for abandoned carts, sent with consent.
- First-order offers that protect margin Tested offers like free shipping thresholds rather than blanket discounts.
- Repeat purchase Post-purchase flows, replenishment reminders and loyalty for returning customers.
Campaign approach and conversion funnel for online brands
Each stage has its own channels, its own job and its own measurement, so we can see exactly where people drop out.
Discover
Meta, YouTube, creators, Google Shopping
Creative testing, creator content, Shopping and Performance Max campaigns.
Consider
Product pages, reviews, social proof
Fast product pages with sizing, delivery dates, returns and genuine reviews.
Purchase
Cart, checkout, COD, payment
Short checkout, UPI and COD options, cart recovery messages.
Repeat
Post-purchase, email, WhatsApp
Order updates, review requests, replenishment and loyalty offers.
Typical service combinations
Starting points, not packages. We recommend the mix after the audit, based on your goals and budget.
New D2C brand
Marketplace seller moving to own site
Ecommerce growth that follows Indian rules
Online stores in India have disclosure and consent rules. We check them as part of every audit.
Store disclosures
The Consumer Protection (E-Commerce) Rules, 2020 require seller details, return policies and a grievance contact. We check your store pages.
No dark patterns
Fake urgency, hidden charges and false 'original prices' fall under the CCPA's 2023 guidelines on dark patterns. We don't use them.
Opt-in for WhatsApp and email
Customers opt in before they receive marketing messages, as WhatsApp's business policy and data protection law require.
This is how we plan campaigns, not legal advice.
Multi-city SEO and store growth for a nutrition brand
Proof from online brands like yours
Want to speak to a brand we’ve worked with? Ask during your free audit call and we’ll introduce you, where the client agrees.
Questions D2C brands ask us
More questions? Ask us directly or message us on WhatsApp.
Shopify or WooCommerce?
Shopify is quicker to run with fewer moving parts; WooCommerce suits brands that want full control or already use WordPress. We work with both and recommend after the audit.
Do you work with Amazon and Flipkart sellers?
Our focus is your own store and ads, but we plan campaigns around your marketplace presence so they support each other.
What ad budget do we need to start?
It depends on your margins and average order value. After the audit we suggest a test budget and the result it needs to hit before scaling.
Can you shoot our products?
Yes. Product photos and short videos for listings, ads and social, shot in Jaipur or from samples you send.
Get a free audit for your online store.
We’ll review your website, search presence, ads and lead handling against what works for online brands, then send you a written plan of what to fix first.
- Contribution margin after ads: where you stand today
- The ad dashboard looks good, the bank account doesn't: how to fix it
- The top three changes, with time and cost estimates
Prefer to talk now? Message us on WhatsApp
Request your free audit
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